About

When the body switches from utilizing carbohydrates as fuel to using fat as fuel, it begins producing ketones – mainly BHB (beta-hydroxybutyrate) – and induces a state known as “ketosis.”

The exogenous (supplemental) ketones found in TRU BHB™ are bio-identical to the endogenous ketones generated by our own bodies, thereby providing a shortcut to ketosis.

In their supplemental form, exogenous ketones are bound to an electrolyte mineral to form a salt. Salts quickly dissolve in water, freeing BHB and its partnered mineral.

While other exogenous ketone supplements mainly feature sodium, TRU BHB™ uses a balanced approach – with sodium, magnesium, calcium, and most importantly, potassium.

Our bodies require all 4 electrolytes. However, it requires potassium the most – 4,700mg per day! Those succeeding with a ketogenic diet know that electrolytes help prevent muscle cramps and other symptoms of “keto flu.”

TRU BHB™ also features coconut oil powder. By providing a source of MCT alongside BHB, TRU BHB™ doesn’t just temporarily provide the benefits of ketosis – it helps teach the body to generate its own ketones!

For each of these reasons and more, TRU BHB™ is the best ketone supplement available.

Uses

TRU BHB™ may be used by anyone following any type of diet.

For Keto Dieters, Use TRU BHB™

• To speed the transition to a ketogenic diet.
• To reduce symptoms of keto flu.
• For enhanced cognition, attention, and memory.
• To reduce blood glucose.
• To return to a state of ketosis after eating carbohydrate.
• As a meal replacement shake.
• To keep more muscle during calorie restriction.
• To stop sugar cravings and reduce hunger.
• Prior to exercise for a caffeine-free energy boost.
• Any time greater blood ketone concentrations are desired.

For Non-Keto Dieters, Use TRU BHB™

• To increase rates of fat burning.
• To spare muscle glycogen.
• To fuel exercise.
• As a nootropic supplement.
• After eating sugars, to reduce blood glucose and blunt fat gain.
• During caloric restriction to retain more muscle.
• To reduce hunger and curb cravings.

Supplement Facts

Salted Caramel

Ingredients

Beta-hydroxybutyrate (BHB), as sodium, potassium, calcium, and magnesium goBHB®

BHB is the body’s most abundant ketone. It is unique in the sense that it is a fat molecule with “glucose-like” properties – providing quick cellular energy without any of the negative side effects of sugar.

• BHB is a 4-carbon molecule very similar to the short-chain fatty acid, butyrate, a 4-carbon fat.
• BHB is known to have therapeutic properties, such as combating oxidative stress, enhancing insulin sensitivity, supporting optimal brain function, and promoting fat oxidation (burning).
• Increasing ketones within the body improves mitochondrial health and thereby promotes longevity and quality of life.
• Ketones like BHB have been shown to reduce cravings for sweets and starches, enhancing diet compliance and decreasing unwanted urges.
• Supplementing BHB also improves athletic performance, spares muscle glycogen for high-intensity exercise (such as sprinting), and helps provide a “dual fueling” effect.

goFAT™ Coconut Oil

Coconut oil is the richest natural source of MCTs. MCTs are naturally ketogenic, helping the body adapt to a fat-based metabolism and produce its own BHB.

• MCTs significantly increase metabolic rate and calorie burn.
• Increases satiety and helps make dieting easier.
• Long-term use of MCT has been shown to significantly reduce body fat.
• Increases concentrations of blood ketones while promoting greater utilization of fat at the cellular level.
• Preserves lean body mass (muscle) during caloric restriction.

FAQs

Q: How Do I Take TRU BHB™?

A: As a dietary supplement, mix 1 serving (1 scoop) of TRU BHB™ with 16oz of cold water, almond milk, or another of your favorite beverages. TRU BHB™ can be used any time of day.

Q: Why Would I Use TRU BHB™?

A: TRU BHB™ has many applications. Here are the most common ways to use TRU BHB™.

1. TRU BHB™ may be used by newcomers to a ketogenic diet to accelerate through the adaptation phase and reduce symptoms of “keto flu.”
2. For those already in ketosis, TRU BHB™ can be used to quickly return users to a state of ketosis after a carb-filled cheat meal.
3. TRU BHB™ may be used by anyone for neurocognitive and nootropic enhancement. High blood concentrations of BHB (~4 mmol/L) enhance cognition.
4. While on a ketogenic diet, TRU BHB™ can be used as a keto-friendly and great-tasting meal replacement to reduce hunger.
5. TRU BHB™ may be used as a non-stimulant pre-workout to enhance fat-burning and fuel exercise.

And many more uses!

Q: Why is the Electrolyte Profile so Important?

A: TRU BHB™ is the first ketone supplement to bring users a well-balanced electrolyte profile. Although sodium is not to be demonized as once was the prevailing belief, adding excessive sodium without adding any potassium is a recipe for disaster.

Ketogenic diets are already at risk of limiting potassium intake (most concentrated in fruits and vegetables – eat your veggies!). Potassium helps control sodium balance throughout the body and on the cellular level.

Potassium complements sodium – while sodium is the primary electrolyte outside of the cell, potassium is the primary electrolyte inside of the cell.

TRU BHB™ also contains at least 50% of your daily value of calcium and magnesium to promote strong bones and reduce muscle cramping.

Science

BHB

1. Henderson, S. T. (2008). Ketone bodies as a therapeutic for Alzheimer’s disease. Neurotherapeutics, 5(3), 470-480.
2. McNally, M. A., & Hartman, A. L. (2012). Ketone bodies in epilepsy. Journal of neurochemistry, 121(1), 28-35.
3. D'Agostino, D. P., Pilla, R., Held, H. E., Landon, C. S., Puchowicz, M., Brunengraber, H., ... & Dean, J. B. (2013). Therapeutic ketosis with ketone ester delays central nervous system oxygen toxicity seizures in rats. American Journal of Physiology-Heart and Circulatory Physiology.
4. Maalouf, M., Rho, J. M., & Mattson, M. P. (2009). The neuroprotective properties of calorie restriction, the ketogenic diet, and ketone bodies. Brain research reviews, 59(2), 293-315.
5. Kashiwaya, Y., Bergman, C., Lee, J. H., Wan, R., King, M. T., Mughal, M. R., ... & Veech, R. L. (2013). A ketone ester diet exhibits anxiolytic and cognition-sparing properties, and lessens amyloid and tau pathologies in a mouse model of Alzheimer's disease. Neurobiology of aging, 34(6), 1530-1539.
6. Poff, A. M., Ward, N., Seyfried, T. N., Arnold, P., & D’Agostino, D. P. (2015). Non-toxic metabolic management of metastatic cancer in VM mice: novel combination of ketogenic diet, ketone supplementation, and hyperbaric oxygen therapy. PLoS One, 10(6), e0127407.
7. Poff, A. M., Ari, C., Seyfried, T. N., & D’Agostino, D. P. (2013). The ketogenic diet and hyperbaric oxygen therapy prolong survival in mice with systemic metastatic cancer. PloS one, 8(6), e65522.
8. Cox, P. J., Kirk, T., Ashmore, T., Willerton, K., Evans, R., Smith, A., ... & King, M. T. (2016). Nutritional ketosis alters fuel preference and thereby endurance performance in athletes. Cell metabolism, 24(2), 256-268.
9. Egan, B., & D’Agostino, D. P. (2016). Fueling performance: ketones enter the mix. Cell metabolism, 24(3), 373-375.
10. Evans, M., Patchett, E., Nally, R., Kearns, R., Larney, M., & Egan, B. (2018). Effect of acute ingestion of β-hydroxybutyrate salts on the response to graded exercise in trained cyclists. European journal of sport science, 18(3), 376-386.
11. Kesl, S. L., Poff, A. M., Ward, N. P., Fiorelli, T. N., Ari, C., Van Putten, A. J., ... & D’Agostino, D. P. (2016). Effects of exogenous ketone supplementation on blood ketone, glucose, triglyceride, and lipoprotein levels in Sprague–Dawley rats. Nutrition & metabolism, 13(1), 9.
12. Senior, B., & Loridan, L. (1968). Direct regulatory effect of ketones on lipolysis and on glucose concentrations in man. Nature, 219(5149), 83.

Coconut Oil / MCT

1. Krotkiewski, M. (2001). Value of VLCD supplementation with medium chain triglycerides. International Journal of Obesity, 25(9), 1393.
2. White, M. D., Papamandjaris, A. A., & Jones, P. J. (1999). Enhanced postprandial energy expenditure with medium-chain fatty acid feeding is attenuated after 14 d in premenopausal women. The American journal of clinical nutrition, 69(5), 883-889.
3. Papamandjaris, A. A., White, M. D., Raeini-Sarjaz, M., & Jones, P. J. H. (2000). Endogenous fat oxidation during medium chain versus long chain triglyceride feeding in healthy women. International journal of obesity, 24(9), 1158.
4. Liu, Y. M. C. (2008). Medium‐chain triglyceride (MCT) ketogenic therapy. Epilepsia, 49, 33-36.
5. St-Onge, M. P., & Jones, P. J. (2002). Physiological effects of medium-chain triglycerides: potential agents in the prevention of obesity. The Journal of nutrition, 132(3), 329-332.
6. Rego Costa, A. C., Rosado, E. L., & Soares-Mota, M. (2012). Influence of the dietary intake of medium chain triglycerides on body composition, energy expenditure and satiety; a systematic review. Nutricion hospitalaria, 27(1).
7. St‐Onge, M. P., Ross, R., Parsons, W. D., & Jones, P. J. (2003). Medium‐chain triglycerides increase energy expenditure and decrease adiposity in overweight men. Obesity research, 11(3), 395-402.
8. Turner, N., Hariharan, K., TidAng, J., Frangioudakis, G., Beale, S. M., Wright, L. E., ... & Cooney, G. J. (2009). Enhancement of muscle mitochondrial oxidative capacity and alterations in insulin action are lipid species dependent: potent tissue-specific effects of medium-chain fatty acids. Diabetes, 58(11), 2547-2554.