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Individuals advocating for an IIFYM nutrition plan often suggest that a calorie is a calorie and one can "eat whatever they want". This suggestion is misleading, as there are good and bad calories, and an individual must be aware of both to achieve health and weight loss goals. Eating nothing but McDonald's and ice cream will not yield healthy results even if macro requirements are met. In this article we dive into understanding calories.

Want to increase your mental and physical performance? Unlock the power of Lion's Mane! This powerful mushroom is a popular nootropic among athletes and execs, helping them reach their peak potential. In this article we take a deep dive into the many benefits of lions mane.

Fat burners can help people lose weight, but they should only be used if the individual is living a healthy lifestyle & exercising regularly. They shouldn't be used as a crutch to counterbalance poor nutritional choices. In this article, we dive into the ugly truth behind fat burners.

By: Matt Weik, BS, CSCS, CPT, CSN When you think of weight loss programs, what do you think about? The first two major things are probably eating like a rabbit and spending hours on a treadmill doing cardio, right? Unfortunately,...

You can use different strategies to boost your metabolism and keep it firing on all cylinders. In this article we dive into implementing one or more of the following seven strategies.

BCAAs are a group of three essential amino acids that play an important role in muscle protein synthesis. In this article we take a closer look on whey they're so essential to your daily fitness regimen.

It is possible to build muscle & burn fat simultaneously, but it's not easy. You can yield both results with some hard work & requires balance with many different factors involved. In this article, we take a deep dive...

Weed, marijuana, cannabis, whatever you want to call it these days has been a hot topic throughout various states and is now legal in many of them. That said, while many are looking strictly at the benefits, we would be...

Have you ever tossed and turned all night long, only to hear your alarm clock go off without your eyes ever closing? You’re not alone. There are many people out there who suffer from poor quality sleep. If you want...